Built by Detailers. For Detailers.
We’re Not Marketers Who Learned About Detailing. We’re Detailers Who Mastered Growth.
Detailing Evolution was created to help detail shop owners scale—without the guesswork, burnout, or wasted time.
We’ve spent over a decade building, managing, and growing one of the most respected detailing shops in the country: OCDetailing. Through trial, error, and relentless focus, we developed proven systems in sales, branding, operations, and marketing that now serve as the foundation of what we teach.
Whether you’re just getting started or trying to level up, we’re here to help you build a business that feels organized, professional, and profitable.
Meet the Team
Alex
Director of Strategy & Systems
Alex has helped detailers across the U.S. since 2013. Since 2017, he’s helped manage and run the day-to-day operations of OCDetailing, where he built the systems, client communication tools, and digital presence that keep the shop running like a machine.
From workflow organization to marketing strategy, Alex brings a sharp eye for branding, automation, and how to build a business that doesn’t fall apart when things get busy.
“I help shops build the structure behind the shine.”
Joseph
Founder of OCDetailing, Sales Trainer, Industry Leader
Joseph has been in the detailing game since 2008, starting as a solo mobile detailer before turning OCDetailing into a multi-million dollar business known across the industry. His expertise in sales, customer experience, and high-ticket service structure is unmatched.
He’s spoken at major detailing events, consulted with shop owners nationwide, and now brings that same energy to help you close more deals and run your business with confidence.
“I don’t teach theory—I teach what built my shop.”
Why Detailing Evolution?
- Built from real-world experience
- Designed for detailing-specific needs
- Focused on scalable systems, not just tips
- Backed by a team that’s already done what you’re trying to do
Ready to Level Up?
We offer training, tools, templates, and full support across:
- Sales Communication
- Brand Development
- Shop Systems (DetailFlow)
- Digital Marketing
- High-Converting Emails
Whether you’re building your shop from scratch or tightening up a growing operation—we’re here to help you evolve.
Our Clients
